Taco Bell has announced a crossover promotion with Tony Hawk to help promote the launch of Tony Hawk’s Pro Skater 3+4 in July. Taco Bell is rolling out a new Build Your Own Luxe Cravings Box starting July 11, and it includes in-game DLC for Pro Skater 3 + 4.

Hawk’s BYOLCB includes food inspired by what the man himself ate when he was younger and on a budget, including a cheese quesadilla, crunchy taco, chips and nacho cheese sauce, and a Lipton iced tea. Hawk said, “Taco Bell was my fuel in the early days… it kept me going while I was chasing dream.”

Additionally, Taco Bell and Uber Eats are partnering to create the Pro Skater Bundle. Available now exclusively in the Uber Eats app, the bundle includes everything in the Tony Hawk luxe cravings box for around $7 USD. It also comes with a demo code for Pro Skater 3 + 4.

Then on July 11, people can buy Hawk’s BYOLCB to get new in-game items each week. The schedule can be seen below.

• 7/11–7/17: Salsa Verde Skateboard
• 7/18–7/24: Taco Bell Hoodie
• 7/25–7/31: Taco Bell Sweatpants
• 8/1–8/7: Verde Grip Tape
• 8/8–8/13: Taco Bell Puffer Vest

You don’t have to buy any tacos to have Taco Bell thrown in your face for Pro Skater 3 + 4, as Taco Bell restaurants will appear in the background of “select” maps in the game.

Pro Skater 3 + 4 releases on July 11, and as an Activision game, it’s coming to Xbox Game Pass at launch.

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